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Poirot Intelligence
01

The conviction layer
for professional services.

Expert networks are the last broken workflow in professional services. We're rebuilding them with AI — faster match, structured intelligence, compounding knowledge.

usepoirot.ai · Confidential
The Team

Four founders. One shared thesis.

Araash
Araash
Stats @ Wharton
Iconiq Capital · SF
Saif
Saif
Finance @ Wharton
Morgan Stanley · NYC
Adam
Adam
CS @ UIUC
Bain & Company · SF
Ani
Ani
CS @ UIUC
D.E. Shaw Research · NYC

Three of four founders have personally conducted expert calls as analysts. We are building the product we needed and couldn't find.

usepoirot.ai
The Market Shift
02

Alpha has migrated from the model to the operator.

  • Financial modeling is hygiene. Every associate runs the same three-statement model. It no longer differentiates.
  • Information asymmetry has shifted. The edge is now in ground-truth operator knowledge — which informs perspectives on seat expansion, churn rates, implementation friction, and vendor adoption.
  • Calls per deal are rising. 5 years ago: 4–5 expert calls per deal. Today: 15–40+. Analysts are substituting operator insight for thesis uncertainty.
  • Investors, consultants, and researchers are relying on on-the-ground insight for thesis certainty. Operator calls are no longer optional diligence — they are the diligence.
Then

Build the best model

DCFs, comps, sensitivity. The analyst who modeled best had an edge.

Now

Talk to the best operator

Who has run the business, seen the KPIs, and can tell you what a VP of Sales at the target company actually does on Monday morning.

The Problem
03

The current system is structurally optimized for fees, not intelligence.

24+ hrs Average response time

Manual sourcing means analysts lose at least a full day of diligence before a single expert has been contacted.

$2,000+ Cost per call (all-in)

Middleman takes ~50% margin. Senior expert calls can exceed $12,000. Firms pay for coordination, not intelligence.

0% Intelligence compounded

Every transcript ends in a Google Doc or a CRM entry. No structure, no extraction, no cross-deal benchmarking. Knowledge evaporates.

The problem is not that the technology to fix this doesn't exist. The problem is that incumbents are rationally optimized to prevent it — their margin depends on the human-in-the-loop.

Incumbent Trap
04

Incumbents are structurally prevented from building what we're building.

Dimension
GLG / AlphaSights / Tegus
Poirot
Revenue Model
Coordination margin
$750M+ / yr depends on human middlemen
Automation eliminates friction → more volume, better margin
Incentive
Match quality
More search = more billed hours
Best match = analyst satisfaction = better RL signal
Knowledge
Post-call
Transcript delivered, engagement ends
Transcript structured, data compounds, graph grows
Strategic Risk
Self-disruption
Automating themselves destroys core margin
Every automation increases our margin

They're at a landlock. The same business model that generates $750M/yr is the one that prevents them from responding to us. That's our window — and it won't stay open forever.

Product · Stage 1
05

AI-native expert network. Same outcome. Radically different process.

The wedge: replace the coordination layer entirely. Works natively in Gmail and Outlook — zero new software for the analyst.

01 / SOURCING

Request → Expert Identification

Analyst cc's Poirot on an email. AI cross-references internal and external databases to identify the most relevant operators. Minutes, not days.

02 / OUTREACH

Automated Personalized Contact

Compliance-screened outreach sent at scale. Personalized, direct, and fast. We reach more experts faster than any incumbent network.

03 / SCREENING

Fit Validation

AI screens expert relevance before scheduling. Every booked call is pre-validated — no wasted sessions.

04 / SCHEDULING

Calendar Integration

One-click scheduling directly into analyst's calendar. No coordination overhead.

05 / DEBRIEF

Transcript → Intelligence

Auto-transcribed. Fed into Stage 2 intelligence pipeline.

$0 Switching friction to add us
Product · Stage 2
06

From workflow automation to institutional memory.

Stage 2 is where Poirot becomes infrastructure. Every call auto-structures into a compounding knowledge graph unique to each firm.

Auto-Extraction

Transcript → Structured KPIs

Vendor adoption patterns, implementation friction, org structure insights, pricing benchmarks. Extracted automatically from every call. Normalized across deals.

Quality Scoring

NPS-Ranked Expert Intelligence

Experts ranked by NPS scores from analysts who conducted calls with them. Insights ranked by recency and cross-call consistency. Contradictions flagged. Best signal surfaces automatically.

Firm-Specific Graph

Knowledge That Compounds

Every call adds to a proprietary, firm-specific knowledge graph. Cross-deal benchmarking. Vertical-specific operator maps. Competitors cannot replicate this from scratch.

Switching Cost

The knowledge cliff

A firm that switches away from Poirot loses its entire structured operator intelligence history — NPS-ranked experts, structured KPIs, cross-deal benchmarks. This is not a feature — it is infrastructure lock-in.

Product · Stage 3
07

AI-led structured interviews. Scale without degradation.

Stage 3 introduces voice agents trained on real expert call data — not generic LLM outputs, but agents calibrated on thousands of actual operator conversations.

Signal Depth

Structured Interview Format

Agents run standardized operator interviews across thousands of companies simultaneously. Normalized, comparable, machine-readable signal at scale.

RLHF Loop

Reward Function: Analyst Satisfaction

Agent quality is scored by the analysts using the intelligence downstream. Weak signals get penalized. Strong signals get amplified. The agents get smarter with each interview cycle.

Data Flywheel

Proprietary Dataset at Scale

Thousands of structured operator interviews per week. No competitor can replicate this without replicating our entire client base and call history.

Every call adds to an intelligence layer the next analyst on the next deal benefits from.
Defensibility · Data Flywheel
08

The reinforcement learning loop. Every call makes the next one better.

Analyst cc's Poirot on a request

Domain, role, and KPIs inferred from email context

AI sources & ranks experts

NPS-weighted ranking × recency × topic fit

Call conducted & transcribed

Auto-structured into KPI taxonomy

Analyst rates call quality

Signal strength, expert accuracy, insight density

NPS scores feed back into ranking. Model retrained.

Next recommendation is better. Better match → better call → better feedback.

Improving Match quality over time
  • RL loop 1: Optimizes the quality of expert suggestions sent to analysts — which experts appear in the recommendation list.
  • RL loop 2: Optimizes satisfaction of the live call — analyst NPS on the call quality drives expert ranking.
  • RL loop 3: Optimizes satisfaction of AI voice interviews — analyst rating of structured interview outputs.
  • RL loop 4: Optimizes expert satisfaction with the topics discussed — ensuring high-quality engagement on both sides.
  • This runs today without AI agents. Analyst ratings on live calls are the reward signal from day one.
Supply Side
09

Expert supply is not a structural barrier.

No exclusivity contracts exist in this market. Experts work with every network simultaneously. We don't displace anyone — we add ourselves as another option, and our speed and quality do the rest.

The core insight

Networks don't own their experts

Every expert on any platform is on LinkedIn right now. We reach more experts faster, and our NPS system means quality compounds over time.

Market Size
10

Bottom-up TAM: $15B today, expanding with every stage.

Segment Firms Avg Spend TAM
Private EquityLMM / MM / MF ~10,000 $600K $6.0B
Hedge Funds ~30,000 $400K $3.0B
Long-Only Asset Managers ~15,000 $300K $2.5B
Private Credit / DebtUnderserved by incumbents ~4,000 $500K $1.0B
Consulting ~5,000 $400K $1.5B

Stage 1 wedge: LMM/MM PE + Consulting ≈ $1.7B reachable TAM. Conservative; excludes secondaries, infrastructure, and similar niche verticals.

STAGE 1 TAM $15B+
STAGE 2 ADDITIVE TAM $25B+ Intelligence platform + data layer (~$50–150K/firm/yr × broader addressable universe)
STAGE 3 ADDITIVE TAM $100B+ AI voice interviews + frontier AI lab data licensing

AlphaSights = $400M–$1.5B SOM. SAM in English-speaking markets is $6–8B. A well-funded entrant over 5–7 years targets $400M–$1.5B ARR — this is the SOM.

Why Now
11

Four forces converging. The window is now.

Market Signal

Expert network spend grew 38% over two years — even after two years of prior growth.

This is not a mature market in decline. This is a market that is accelerating faster than incumbents can service it.

The risk is not moving too fast. The risk is moving too slow and letting an AI-native competitor — or a well-funded incumbent spinout — own this category.

Competition
12

Where we stand. Clearly.

Poirot GLG / AlphaSights Tegus
Sourcing Speed Minutes 24–48 hours Pre-recorded only
Live Expert Calls Fully supported Core product Async transcripts only
Match Quality NPS-ranked, self-improving Human-curated, inconsistent Keyword search, passive
Knowledge Compounding Firm-specific knowledge graph None ~ Shared across all clients
Email-Native Gmail / Outlook Separate portal Separate portal
Pricing TBD — structurally advantaged $2,000–$12,000+ / call Flat subscription
Can Self-Disrupt Nothing to protect $750M revenue at risk ~ Partial
Business Model
13

Three revenue layers. Each with improving margins.

Stage 1 Revenue

Per-Call Fee

Pricing strategy still being refined. Our goal is not to undercut incumbents — that is not a sustainable moat. What we can say: without a middleman, we have structural capacity to offer better economics to both sides while maintaining healthy margins.

Stage 2 Revenue

Annual Intelligence Platform

Firm-specific knowledge graph subscription. Comparable to Pitchbook pricing at $50–150K/firm/yr. High NRR due to switching costs.

$50–150K Per firm / year
Stage 3 Revenue

Data Licensing (AI Labs)

High-signal operator interview datasets sold to frontier AI labs. Significantly higher value per token than Mercor or generic labeling marketplaces.

TBD Per dataset / enterprise

The path to $100M ARR: a few hundred firms on a combination of per-call and platform fees. Stage 3 data revenue is incremental at near-100% margin. Price is not the strategy — quality, speed, and compounding intelligence are.

Long-Term Vision
14

The next 100 trillion tokens. Not from the web. From operators.

The web has been pre-trained on. Frontier labs have consumed virtually all publicly available text. The next frontier of training data is structured, domain-specific knowledge extracted from human experts — the kind of signal that doesn't exist on Wikipedia or Reddit.

  • Mercor sells labeled tasks. We sell structured reasoning from senior operators — fundamentally higher-signal.
  • Demand from AI labs is verifiable. Every frontier lab is actively seeking domain-specific training data. The call volume from operator datasets is orders of magnitude above Mercor.
Data Quality Landscape
ProviderData TypeSignal Quality
MercorGig task labels
AfterqueryFinancial Q&A
MeridianFinancial models
SurgeCrowd annotations
PoirotExpert operator interviews
Two-sided upside

Same data, dual revenue

Interview data trains our own matching models and gets licensed to frontier labs. One asset. Two monetization streams.

Defensibility
15

Six compounding moats.

Network Effects

More calls → better NPS rankings → better matches → more analyst satisfaction → more calls. Classic data network effect within each sector vertical.

Data Moat

Firm-specific knowledge graphs cannot be rebuilt from scratch. Every 6 months of usage adds irreplaceable institutional memory. Switching cost grows over time, not shrinks.

Workflow Embed

Gmail/Outlook native. When Poirot is the first stop in a diligence workflow, it becomes invisible infrastructure — not a choice, just how work gets done.

Incumbent Trap

GLG automating coordination destroys their margin model. They cannot respond at speed without a multi-year transition that would tank quarterly revenue.

RL Compounding

Match quality improves with every call. An early-stage competitor starting today faces not just a product gap, but a training data gap that widens over time.

Sector Specificity

Generic AI models are weak at private market diligence specificity. Our models are trained only on real expert calls about real business decisions. Specificity wins.

Team
16

Why this team for this problem.

The Team
NameBackground
Araash Worked at a growth venture firm; learned to run a startup; conducted many expert calls firsthand
Saif Expert calls at Morgan Stanley; data reviewer at a labeling lab; operations and execution focus
Adam Consulting at Bain; managed a full diligence process; data reviewer at a labeling lab
Ani ML research background; built production-grade agentic systems; built sneaker bots
The Bet
17

Three things that have to be true. All three are.

01

The market is big enough and growing.

$15B+ Stage 1 TAM, expanding to $30B+. Expert network spend growing 38% annually. Every private markets investor we've spoken to is increasing spend.

02

We will develop a data moat.

Every call builds a firm-specific knowledge graph — NPS-ranked experts, structured KPIs, cross-deal benchmarks — that compounds over time and cannot be replicated from scratch. Incumbents cannot respond: automating their coordination layer destroys $750M+ in annual revenue. They are structurally trapped.

03

We are the right team at the right moment.

Three founders have done this work professionally. We have domain context that cannot be learned from customer interviews. We have access to early customers today.

Poirot Intelligence
18

The conviction layer
for professional services.
Built to compound.

Stage 1 TAM $15B
Stage 2 TAM $25B
Stage 3 TAM $100B+
Araash · Saif · Adam · Ani usepoirot.ai
Confidential